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WINTER 2024

Trends & Insights

A roundup of trends and takeaways from our winter shows and markets.

TOP SELLER OVERALL

Happy Birthday Hottie card

This quarter, our far-and-away best seller was the Hot Dog Birthday card.

Zoom Happy Birthday Hottie Card-Greeting Cards-And Here We Are
Zoom Happy Birthday Hottie Card-Greeting Cards-And Here We Are
Zoom Happy Birthday Hottie Card-Greeting Cards-And Here We Are

This cute hot dog birthday card uses overprinting to create a bun from neon red and yellow inks.

Card reads: "Happy birthday, hottie" with a picture of a hot dog.

MOST POPULAR CARD CATEGORY

Birthday

Stock up on cards that sell all year 'round! Following Happy Birthday Hottie were Birthday Babe and Stupid Shit cards as the top selling greeting cards overall and within the birthday category.

Shop Birthday cards
 
 
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HONORABLE MENTION

Early/Late Birthday card

And the card that for the most lights award goes to...

Zoom Early/Late Birthday Card-Greeting Cards-And Here We Are
Zoom Early/Late Birthday Card-Greeting Cards-And Here We Are
Zoom Early/Late Birthday Card-Greeting Cards-And Here We Are

We've all been there (even those of us who work at a literal greeting card company)!

Card reads: "I got this card early 🙂 but I still send it late 🙁 Anyway, happy birthday!"

TRENDING THEME

Grocery & Food

Grocery & food items continue to win hearts this season. Especially pasta!! With tons of new food-forward cards, keychains, and air fresheners there's plenty to chew on, including our wildly popular Bowtie Pasta and Olive enamel keychains.

Shop Grocery & Food