WINTER 2024
Trends & Insights
A roundup of trends and takeaways from our winter shows and markets.
TOP SELLER OVERALL
Happy Birthday Hottie card
This quarter, our far-and-away best seller was the Hot Dog Birthday card.
This cute hot dog birthday card uses overprinting to create a bun from neon red and yellow inks.
Card reads: "Happy birthday, hottie" with a picture of a hot dog.
MOST POPULAR CARD CATEGORY
Birthday
Stock up on cards that sell all year 'round! Following Happy Birthday Hottie were Birthday Babe and Stupid Shit cards as the top selling greeting cards overall and within the birthday category.
HONORABLE MENTION
Early/Late Birthday card
And the card that for the most lights award goes to...
We've all been there (even those of us who work at a literal greeting card company)!
Card reads: "I got this card early 🙂 but I still send it late 🙁 Anyway, happy birthday!"
TRENDING THEME
Grocery & Food
Grocery & food items continue to win hearts this season. Especially pasta!! With tons of new food-forward cards, keychains, and air fresheners there's plenty to chew on, including our wildly popular Bowtie Pasta and Olive enamel keychains.
What else is trending?
