Tribute is an online video service set to be “the most meaningful gift on Earth.” Their streamlined video editing process allows a user to assemble a “tribe” and invite them to share their thoughts, feelings and anecdotes through video snippets. After assembling the individual videos into a final “tribute” the user can send it to the intended party with chances for physical upgrades (DVD, USB, etc.) along the checkout process.
AHWA was lucky to be involved with this project from day one. We guided the entire identity process from start to finish, providing the client with a final logotype and accompanying marks and graphics. Concurrently, the website design process was driven from a solid foundation of user experience scenarios and workflows, to the final visual design.