One Hour Lettering
For the past few months, we’ve been working with the insanely talented Chaz Cruz of Chaz Cruz Photography, making title cards for some of his wedding compilations. We worked out a system where, after each wedding he finishes, he sends us some photos and a little about the couple, and then I allow myself one hour (yes, ONE hour) for each lettering job. It’s such a freeing exercise to put such a limit on myself and not allow myself to over-think or over-edit.
Because of the time constraint, these are all done digitally. I (usually) start by sketching in Illustrator on my Wacom tablet , then clean it up, and/or redraw it into a digital outline.
Sometimes the answer to a certain couple’s style is a straight-up type treatment, which of course involves deciding on an appropriate type face (or faces), and working with the size, layout and kerning/tracking to make a unique typographic layout, and then often bring in some more illustrated elements.
Lettering exercises like these keep us fresh and happy. Thanks to Chaz for his continued support!
You can see more examples of our work with Chaz in our portfolio.
MeghanTags: Exercise, Lettering, Photography, Typography